Pilot & Series Overview
The Pilot
The Natural House is a sustainable and green home tour and building series, illustrating how creative, motivated and passionate homeowners incorporate innovative design, emerging technologies and natural building materials to build uniquely livable homes that reflect principles of harmony, health and ecological balance.
The Natural House half-hour pilot features two outstanding private homes built in Oregon.
The Kelly-Woodford home is an 'experiment in sustainabile building' and illustrates the blending of contemporary design, and cutting edge technologies in a rural mountain environment. 
Next, to build their toxin-free natural home, the Hays-Carl family traveled back to the future re-visioning historic sustainable building and earth centered green design techniques to create a 'safe haven' in the country.
The series pilot also includes two ‘Onsite’ high value information segments.
Featured "Onsite"
Segments
Two “Onsite” segments take viewers on location to visit with innovators, visionaries and manufacturers who are making a difference in developing sustainable resources, materials, designs and technology.
First up, Yolo Colorhouse where natural paint designers create home healthy low, and zero VOC paints.
In segment two, we’re Onsite at Portland, Oregon’s Rebuilding Center
At 65,000 square feet the Rebuilding Center is the largest non-profit, used building materials resource center in North America and a 'natural resource' for Portland's do-it-yourselfers.
The Green Arc
The Natural House first season would be produced in a thirteen state ‘Green Arc” across the United States.
Begining in Portland, Oregon the green arc of production would move through the west, southwest and east coast ending near Portland, Maine.
Featuring two homes per state, the green arc concept provides viewers with a geographic, climatic and stylistic overview of sustainable and green building projects across the country, while delivering our sponsors advertising message to a regional audience within a national demographic.
The Kelly-Woodford Home
The Kelly-Woodford home (www.neilkelly.com) is a 2,000 square foot mountain retreat built at the foot of Mt. Hood, near Parkdale, Oregon.
This unique steel shell home includes a wide variety of sustainable and green building technologies, all built around a radical minimalist design profile.
The Kelly-Woodford 'net zero energy' home generates as much energy as it consumes in a year. When completed in 2006, it was the first LEED Silver certified home on the west coast, and one of just four such homes in the United States.
The Hays-Carl Home
The Hays-Carl family homestead (www.eaglecreeknb.com), is a classic 2,000 square foot timber frame bungalow that pays special tribute to traditional craftsman legacies, while incorporating a full set of ‘deep green building values.
The home, built on nine rural acres near Eagle Creek, Oregon features a fully pegged mortise and tenon timber frame, rich natural plaster walls, toxin free paints, and is built around a richly textured ‘breathable’ wall system of clay and straw.
The Natural House target audience is the LOHAS – Lifestyles of Health and Sustainability (www.lohas.com) segment.
Collectively referred to as Cultural Creatives, LOHAS consumers are a potential $250 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.
Research by Conscious Wave indicates that in the United States nearly 50 million people are currently considered LOHAS Consumers.
The Associated Natural House Website
Extending The Natural House television viewing experience and The Natural House brand, the associated website at www.thenaturalhouseonline.com, is designed as a dynamic information rich online destination.
The website will offer viewers a show guide, how to segments and additional commentary by homeowners, while providing links to region specific green and sustainable products and resources throughout the country and around the world.
The website, together with the TV series, presents advertisers and sponsors with a 360 degree opportunity to reach involved, concerned and pro-active consumers, many of whom tie health, investment and lifestyle purchasing decisions to their green and sustainable world view.
Distant Planet Media is actively engaging inquiries regarding full and partial sponsorhip of The Natural House television series.
Sponsors who join in an advertising partnership with Distant Planet will find in our viewers, a growing audience of consumers who are eager to live more sustainable, healthier and earth friendly lifestyles.
A sponsorship association with The Natural House, is a timely opportunity to send a green message about your earth friendly company and products, while inspiring, informing and empowering a uniquely motivated TV demographic
Onsite Segment Profiles
Are you a business, home designer, product manufacturer or developer that is creating new
forward looking products,
incubatinng workable green ideas or engaging dynamic but acessible visons for a more sustainable future?
Our two minute in-show
"Onsite" information segments might be just the opportunity you need to tell your story.
Contact Distant Planet for more information.
Additional Opportunities
In addition to spnsoring The Natural House, underwriting, product placement and partnership opportunities exist to help fund each of the series pilots mentioned on these pages.
The Travel Café, A Taste of History and Green Business Report, all speak to specific audiences and have both a broadcast television, and web component, offering underwriters a unique high profile brand association with a specific program and audience.
